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Wheeee! What It's Like To Wear A Virtual Reality Headset On A Roller Coaster

Why would you wear an Oculus Rift on a roller coaster? Why WOULDN'T you?!?

You know how you go get froyo, and at first it seems like enough to just top it with a few pieces of fresh fruit. "This is perfection," you think, "the simple pleasures." And then you're beckoned to the sprinkles, Oreo crumbles, the radioactively pink frosted animal crackers, and piping hot caramel sauce that call your name like a siren. By the time you're done, it looks like a clown's intestines exploded all over your probiotic treat.

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Rebecca Minkoff To Debut Tech-Enabled Jewelry

The brand's five-piece collection is in keeping with a growing emphasis on "functional fashion."

Rebecca Minkoff, the fashion brand known for elegant accessories with a downtown edge, is following in the footsteps of competitors like Diane von Furstenberg and Tory Burch and designing a line of five wearable devices that will launch this fall.

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The Recommender: Kc Ifeanyi, The Guy Who Won An Emmy And Won't Let You Forget It

The best things on the Internet this week, curated by Fast Company employees.

Kc IfeanyiPhoto: Celine Grouard for Fast Company

Name: Kc Ifeanyi
Role at Fast Company: Assistant Editor
Twitter: @kcifeanyi

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Want To Win A Lifetime Of Free Taco Bell? Find These Special $1 Bills

Good luck.

To celebrate the release of its new dollar menu, Taco Bell is holding a contest that could give up to 11 winners a "lifetime" of free Taco Bell. (And, presumably, of heartburn.) What does earning such a prize entail? Finding a special $1 bill out in the wild.

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75% Of Ikea's Catalog Is Computer Generated Imagery

You could have fooled us. Wait, actually, you did.

The best special effects are often the ones you never notice--which may make Ikea the most skillful special effects studio in the world. The Swedish furniture company has been aggressively ramping up its use of computer generated imagery in their catalogs. Ikea's first CG photo was a Bertil pinewood chair in 2006. By 2012, the Wall Street Journal reported that 25% of their products were CG. Today, that figure has ballooned to 75%.

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Apple To Developers: No Selling HealthKit Data To Advertisers

Developers can, however, hand the data over to medical researchers with a user's consent.

When Apple unveiled its HealthKit toolset for app developers at the Worldwide Developer Conference in June, it hinted at a future where everything from our heart rates to our daily footsteps to our sleep time could be tallied and molded into raw data, thanks to iOS 8 and a possible watch. The platform would allow developers like Nike and Jawbone to build new and exciting health-tracking apps, which could be compiled into iOS 8's Health app.

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Beach Crowds Are Beautiful From 5,000 Feet In The Air

Going to the beach this Labor Day weekend? You could become part of a work of art.

This Labor Day Weekend, thousands of Americans will begin one final migration to the local beach, in what will doubtless be their last chance to enjoy some sun and surf before a gray half-year of winter sets in.

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3 Ways To Redesign Breaking News

Tweaking the UX of our social media tools could help readers better understand fast-moving news.

The Boston Marathon bombings. Tornadoes in the Midwest. Now, tragically, Ferguson. When serious breaking news happens, many of us turn to social media--especially Twitter--to keep up and get the most detailed information we can as quickly as possible. But the events in Missouri these last few weeks made me think about the deficiencies of our current information tools, and how we might improve the social, breaking news experience.

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How To Know If Your Dumb Idea Will Change The World

Box SVP Sam Schillace shares how he quickly and cheaply experimented on an app no one wanted--that became the basis for Google Docs.

In 2005, along with colleagues Steve Newman and Claudia Carpenter, Sam Schillace created a browser-based word processor called Writely. A Silicon Valley darling, it was eventually acquired by Google and became the basis for Google Docs. Now the SVP of engineering at Box, a cloud storage and file sharing service, Schillace says that despite today's ubiquity of cloud-based computing, Writely was at first considered a bad idea and a waste of time.

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These Mashed-Up Photos Show Antarctica As You've Never Seen It Before

To truly understand what's happening with climate change, it helps to actually know what our shrinking southern continent looks like.

Climate scientists call the polar continents "canaries in the coal mine" for climate change. When we see big departures from the norm in the extreme north and south, changes are likely on the way for the rest of the planet.

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Portland Is Building The Longest Car-Free Bridge In The U.S.

Tilikum Crossing will span over 1,700 feet, with light rail, buses, streetcars, bikes, and pedestrians all traversing the bridge in harmony.

Over the last several years, an industrial neighborhood along a riverfront in Portland, Oregon, has been transformed with new housing and a new branch of a university campus. But with few roads leading to the area, it used to be hard to reach. The city's solution, instead of building roads, was to build a new bridge--and as they began the design, they decided to make it car-free.

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See How Much Hotter Your City Is Than Anywhere Else, Just Because It's A City

The urban heat island effect makes cities extra hot--and some cities are more extra hot than others.

Summers in the U.S. have been warming since the 1970s due to climate change, though it might not seem like it if you're riding out this unusually cool August in the northeast and midwest.

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5 Ways To Lean In Without Burning Out

The answer to getting more done and leading a balanced life isn't in beating yourself up about ambitions.

We've entered a new paradigm. One in which women, particularly in the West, have greater opportunity than ever before and yet are feeling stressed out, anxious, and exhausted trying to cope with the pressure to succeed in all areas of life. Despite external success, many women have a feeling of not measuring up or being good enough. Other women are leaning in so strongly that they are burning out. It's a catch-22: how do we lean in without burning out?

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6 Traffic-Boosting Tips For The Penny-Pinching Startup

Search engine optimization seems complicated, but it's all about content and quality.

I'll fill you in on a little secret . . . you don't need to spend a lot of money to drive quality, organic traffic to your website.

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Out Of Office With Founder Of Skillcrush Adda Birnir

Where can you find the founder and CEO of Skillcrush off the grid?

Before heading out for the weekend, we chat with industry leaders for a glimpse of their lives outside of the office--and what got them where they are today.

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How To Live In The Moment And Get Work Done At The Same Time

Clearing your mind and living in the moment isn't about putting productivity on hold. You can be more profitable with less brain clutter.

If you are like me, you probably find yourself multitasking more, yet feeling like it really isn't benefiting you. As a society, we're stressing out about more and accomplishing less, adversely impacting both our mindsets and our productivity.

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How Taking A 20-Minute Walk Every Day Transformed My Approach To Work

Here's what happened when we challenged ourselves to step away from our desks and get out for a while.

If you're like most Americans, you suffer from the physical, emotional, and mental epidemic that the scientific community calls "sitting disease."

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How To Get Over Your Self-Doubt

For some, self-doubt and confidence issues color a whole lifetime. How can you break out of that shell to reach your full potential?

There was a long time when the lack of belief in myself was a major factor in my life.

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Productivity Hack Of The Week: A Simple Way To Answer Emails Much Faster

Turn email into less of a chore with templates of responses and save hours every week.

In an age where the workday is seemingly getting longer and longer, every minute counts. So we thought we'd give you some of them back with this week's productivity hack.

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Matthew Dear And GE Drop Science, And Cats Take Over Pizza Hut: The Top Five Ads Of The Week

Ricky Gervais is a Netflix superfan, Matthew Dear makes machine music with GE, a Bissell brand manager eats off the subway floor, anti-litter ads made from garbage, and cats running a Pizza Hut.

Dropping science is a longstanding musical tradition, but you practically need a lab coat for electronic musician and DJ Matthew Dear's newest song. "Drop Science" uses more than 1,000 sound samples from machines and facilities at GE's Global Research Center in Niskayuna, New York.

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4 Honest Career Lessons From The Creator Of "Pretty Little Liars"

The screenwriter/producer/director explains how she put her career on hold to be a mom--then picked it right back up where she left off and created social media blockbuster Pretty Little Liars.

Marlene King has had a successful career in Hollywood by anyone's standards. She sold her first batch of screenplays in the early 90's along with then-writing partner Roger Kumble, before the first film she wrote was finally made: the coming-of-age dramedy Now And Then, (no relation to the very series you're reading now) which starred Christina Ricci, Thora Birch, and Gaby Hoffman as the young counterparts to Rosie O'Donnell, Melanie Griffith, and Demi Moore. That film led her to contribute to the seminal 1996 HBO anthology film If These Walls Could Talk, a level of success that followed up by--well, taking time off from her career to be a full-time mom to her son.

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Google Is Working On Drone Deliveries Too

Google X's Project Wing originated as an experiment to deliver defibrillators to people suffering from heart attacks.

Amazon's not the only company that wants to deliver packages via drones. Google confirmed Thursday it has been running its own autonomous delivery tests in Australia as part of a secret program called Project Wing.

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Samsung Is Unpacking New Products On September 3, And We'll Be There

Stay tuned for news about a giant phone--and maybe a virtual-reality headset, too.

Apple isn't the only company holding a big product launch event in September. Actually, Samsung is going to have three of them--simultaneously--in Berlin, Beijing, and New York. They're happening on Wednesday, September 3, less than a week before Apple's bash in Cupertino.

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Amazon Updates Their Login Screen For The First Time In A Decade

It was time for a change.

Like an old car company, Amazon introduces its design updates slowly and seldomly, updating one piece at a time, and never rocking the boat too fast or hard to upset its mainstream audience. In fact, according to Wayback archives, it's been about decade, maybe more, since they've changed their login screen--something that's become a regular part of our digital lives. But a new version seems to be showing up for users now.

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Video Messaging App Says Audio Recording Of Michael Brown's Shooting Is Authentic

The sounds of what appear to be 10 gunshots can be heard in the background of a video chat.

Video messaging app Glide on Thursday said it has verified the authenticity and timestamp of a recording that a Ferguson, Missouri resident captured as a police officer shot 18-year-old Michael Brown to death on a residential street.

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